# Blockchain Technology

We are using the blockchain technology to enable our participants i.e., advertisers as well as users to get the best of the experience in terms of below aspects.

* Immutability: The advertisement content would be immutable
* Security: The transaction and reward mechanism will be secure
* Transparency: The IDC reward transfer mechanism will be transparent
* Value Creation: A code-based trust system can create earning for users
* Increased efficiency and speed: Would create a cost-efficient system for Advertisers